Yum Brands, Inc., the parent company of Kentucky Fried Chicken recently announced that it was updating all of it's KFC restaurants. They have updated our beloved Colonel Sanders one more time.
Rappin' Colonel Sanders
Look, I understand they have to keep up with the times. Who can forget the "rapping" Colonel. Would love to see who approved that ad agency.
Now, with Yum Brands announcing that nearly 1,900 of it's 14,000 restaurants are in China, they have turned once again, into a different direction with a much different targeted audience.
The new logo doesn't look anything like Colonel Harland Sanders, unless KFC's paid for his wrinkle-reduction surgery. No, I think the new Colonel looks Asian. To be more specific, he looks like Ho Chi Minh.
Don't roll your eyes. Let's take a look at the evidence and I'll let you draw your own conclusions.
Beloved Logo
New Logo
Colonel Harland Sanders
Born: 1890 Birthplace: Corbin, KY Famous Quote: "It's Finger Lickin' Good" Translation: "Nothing is better than Licking and Chicken"
Ho Chi Minh
Born: 1890 Birthplace: Kimlien, VN Famous Quote: "Không có gì quí hòn doc lâp tù do" Translation: "Nothing is better than Licking and Chicken"
New KFC Asia Logo
KFC, give us back the logo we all know and love. Let Asia have their own logo. I'll even design it for FREE. We'll call it an even trade. Give us back Harland and I'll give you Ho Chi Minh.
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